Power the
culture.

Culture Cup draws a young, connected, high-engagement audience rooted in the African diaspora. They live at the intersection of Afrobeats and football. They are cultural early adopters — influencers, creators, and community builders. Urban, affluent, 18–35, and deeply active on social media.

This is not a passive crowd. They post, share, react, and amplify. A sponsor presence at Culture Cup travels far beyond the stadium — it enters group chats, timelines, and stories across continents.

• 18–29 68%
• 30–39 24%
• 40+ 8%
• Top markets London, Lagos, DC, Houston, Toronto, Accra
• Active on 2+ platforms 82%